Beyond influencers: it’s about communi...

Recently, the idea of a new breed of influencers has emerged, transcending the traditional boundaries of athlete endorsements and sponsorships. Referred to as community-driven sports influencers, these individuals have harnessed the power of social media to cultivate fan engagement and foster deeper connections within sports communities.  Unlike their counterparts who solely focus on individual achievements […]

  • 15/11/2023
  • Fan Engagement, Sports Marketing, Sportskred

The Changing Landscape Of Sports Content...

Sports fans are consuming content at an unprecedented pace. With the rise of social media and streaming platforms, the traditional methods of engaging with sports have evolved dramatically. Fans no longer solely rely on television broadcasts or newspapers for updates; instead, they turn to their smartphones and tablets for real-time information. This shift in behaviour […]

  • 11/10/2023
  • sports content, Sports Marketing, Sportskred

Will You Post This For Me?

There was a time when asking this of a friend meant – “hey, on your way down to the post office, will you pop this in the letterbox please?” Nowadays, this has a whole new meaning, and a whole new level of obligation and complexity! What this means is that you are asking someone to […]

  • 17/03/2022
  • content sharing, Content Sharing on Social Media, Esports Marketing, Influencer Marketing, Social Media Sponsorship, Sports Marketing, Sports sponsorship, Sportskred

Sportskred Groups

Introducing Sportskred Groups. At Sportskred, it’s always been our mission to make sponsorship of the social media of athletes and ambassadors more accountable, easier to manage, and optimizable.  One of the many tools that facilitate these aims in the Sportskred platform is groups.   With Sportskred Groups, teams, leagues and sponsors have much greater control in […]

  • 12/08/2021
  • rights holder, Social Media, Sponsors, Sportskred, Technology

Sportskred becomes technology partner to...

We are delighted to announce our first partnership in Asia – becoming the technology partner to United City Football Club (UCFC).

  • 21/10/2020
  • Football, Partnerships, Social Media, Sportskred, Technology