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Sportskred becomes technology partner to...

We are delighted to announce our first partnership in Asia – becoming the technology partner to United City Football Club (UCFC).

Social media sponsorship is the new Norm...

As a general rule, the biggest athletes have a larger, more attentive social following than the clubs and sports federations they play for (everyone has their own Norman), and social media sponsorship is growing apace.

Rule 40 ‘relaxation’

Let’s say you’re a javelin thrower, a gymnast, or you ride a BMX bike. You train daily according to a punishing schedule, control your diet

It’s not what you say about your brand

You’re a consumer, and you are bombarded with advertising. You don’t even notice its omnipresence. Brands wanting your attention and trying to

  • 21/07/2020
  • sportsmarketing

Influential, Not Influencers

The rise of social media has created a new breed of social media stars. People who have crafted an online persona that appeals to their thousands

  • 21/07/2020
  • sports, sportskred