Where we share our thoughts, news and updates
Andorra La Vella, 21 December 2022: Sportskred is delighted to announce a partnership agreement with FC Andorra, the leading Andorran sports club playing in the second division of La Liga, to develop and deliver a unique technology platform to engage with and manage an Ambassador Club, made up of their players, fans, club executives, streamers, […]
There was a time when asking this of a friend meant – “hey, on your way down to the post office, will you pop this in the letterbox please?” Nowadays, this has a whole new meaning, and a whole new level of obligation and complexity! What this means is that you are asking someone to […]
For years, Esports players and traditional athletes have been diametrically opposed in several ways. Traditional athletes have always been perceived as role models and idols: the epitome of discipline, commitment and talent. By contrast, Esports athletes have always suffered from the stereotypes that generally surround the gaming hobby. It makes sense: if casual gamers are […]
For 115 years, the NCAA has regulated the athletic programs of colleges across the USA. Of course, programs within the NCAA have had to abide by the rules, and the rules have always extended beyond what happens on the field or court, and into the marketing office. Historically, student-athletes have been unable to monetize their […]
Athletes, more so than most other celebrities and influencers, have a complicated relationship with online authenticity. Unlike reality stars, musicians or YouTubers, athletes’ professions do not naturally allow them to show off their personalities – meaning that fans’ desires to follow their favourite footballers on social media are borne out of support for their on-pitch […]
Introducing Sportskred Groups. At Sportskred, it’s always been our mission to make sponsorship of the social media of athletes and ambassadors more accountable, easier to manage, and optimizable. One of the many tools that facilitate these aims in the Sportskred platform is groups. With Sportskred Groups, teams, leagues and sponsors have much greater control in […]
As sport returns, teams should do everything in their power to keep the buzz, fan engagement and momentum going via social media.
-Audience insights of multiple social channels
-Campaign activation and management
-Real time valuation of social channels
-Post campaign analytics with tracking
At the end of the demo you will understand how to build, manage and get value from an ambassador/influence network
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