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The Sport and Esports Convergence.

For years, Esports players and traditional athletes have been diametrically opposed in several ways. Traditional athletes have always been perceived as role models and idols: the epitome of discipline, commitment and talent. By contrast, Esports athletes have always suffered from the stereotypes that generally surround the gaming hobby. It makes sense: if casual gamers are […]

  • 29/11/2021
  • esports, rights holder, Sponsorship, twitch

Fan Engagement Through Social

As sport returns, teams should do everything in their power to keep the buzz, fan engagement and momentum going via social media.

  • 08/02/2021
  • Fan Engagement, Live Sport, Social Media, Sports, Sports Marketing

The Four Key Elements of Social Media Sp...

We’ve delved deeper into the four key components of delivering a high-quality social media sponsorship campaign.

  • 03/12/2020
  • Social Media Sponsorship, Sports Marketing

NIL. A True Game Changer

For 115 years, the NCAA has regulated the athletic programs of colleges across the USA. Of course, programs within the NCAA have had to abide by the rules, and the rules have always extended beyond what happens on the field or court, and into the marketing office.  Historically, student-athletes have been unable to monetize their […]

  • 20/08/2021
  • college football, college sports, Name Image Likeness, NIL, Social Media, Social Media Sponsorship

Ads, Activism and You.

Athletes, more so than most other celebrities and influencers, have a complicated relationship with online authenticity. Unlike reality stars, musicians or YouTubers, athletes’ professions do not naturally allow them to show off their personalities – meaning that fans’ desires to follow their favourite footballers on social media are borne out of support for their on-pitch […]

  • 13/08/2021
  • activism, colin kaepernick, dream crazy, rashford, Social Media Sponsorship

Sportskred Groups

Introducing Sportskred Groups. At Sportskred, it’s always been our mission to make sponsorship of the social media of athletes and ambassadors more accountable, easier to manage, and optimizable.  One of the many tools that facilitate these aims in the Sportskred platform is groups.   With Sportskred Groups, teams, leagues and sponsors have much greater control in […]

  • 12/08/2021
  • rights holder, Social Media, Sponsors, Sportskred, Technology

3 Questions for Commercial Directors in ...

In 2020 for the first time ever, over 50% of global advertising spend was digital. The world is changing at a pace that makes the industrial revolution seem positively glacial. Hardly surprising. I’m one of the billions of people walking around holding a tiny computer in my hands that is 100,000 times more powerful than […]

  • 26/01/2021
  • Athletes, Commercial, Digital, Digital Spend, Influencers, Mobiles, Screen Time