For 115 years, the NCAA has regulated the athletic programs of colleges across the USA. Of course, programs within the NCAA have had to abide by the rules, and the rules have always extended beyond what happens on the field or court, and into the marketing office. Historically, student-athletes have been unable to monetize their […]
Athletes, more so than most other celebrities and influencers, have a complicated relationship with online authenticity. Unlike reality stars, musicians or YouTubers, athletes’ professions do not naturally allow them to show off their personalities – meaning that fans’ desires to follow their favourite footballers on social media are borne out of support for their on-pitch […]
As a general rule, the biggest athletes have a larger, more attentive social following than the clubs and sports federations they play for (everyone has their own Norman), and social media sponsorship is growing apace.
Delighted to announce a new partnership with the Canadian Lacrosse League who will be utilising the Sportskred technology to create, monetize, and manage a social media network made up of their athletes social media accounts.
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