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NIL. A True Game Changer

For 115 years, the NCAA has regulated the athletic programs of colleges across the USA. Of course, programs within the NCAA have had to abide by the rules, and the rules have always extended beyond what happens on the field or court, and into the marketing office.  Historically, student-athletes have been unable to monetize their […]

  • 20/08/2021
  • college football, college sports, Name Image Likeness, NIL, Social Media, Social Media Sponsorship

Ads, Activism and You.

Athletes, more so than most other celebrities and influencers, have a complicated relationship with online authenticity. Unlike reality stars, musicians or YouTubers, athletes’ professions do not naturally allow them to show off their personalities – meaning that fans’ desires to follow their favourite footballers on social media are borne out of support for their on-pitch […]

  • 13/08/2021
  • activism, colin kaepernick, dream crazy, rashford, Social Media Sponsorship

The Four Key Elements of Social Media Sp...

We’ve delved deeper into the four key components of delivering a high-quality social media sponsorship campaign.

  • 03/12/2020
  • Social Media Sponsorship, Sports Marketing

Sportskred adds TikTok

TikTok is a valuable part of social media sponsorship in sport. We’ve built this new feature set which allows rights holders and athletes to promote their sponsors on TikTok.

  • 20/11/2020
  • Athletes, Social Media, Social Media Sponsorship, Sponsorship, Technology, TikTok

Social Media Sponsorship is the New Norm...

As a general rule, the biggest athletes have a larger, more attentive social following than the clubs and sports federations they play for (everyone has their own Norman), and social media sponsorship is growing apace.

  • 14/10/2020
  • Influencer Marketing, Influencers, Social Media, Social Media Sponsorship, Sponsors

Sportskred partners with the Canadian La...

Delighted to announce a new partnership with the Canadian Lacrosse League who will be utilising the Sportskred technology to create, monetize, and manage a social media network made up of their athletes social media accounts.

  • 25/09/2020
  • Lacrosse, Partnerships, Social Media Sponsorship, Sponsors

Rule 40 ‘Relaxation’

Let’s say you’re a javelin thrower, a gymnast, or you ride a BMX bike. You train daily according to a punishing schedule, control your diet

  • 21/07/2020
  • Athletes, Funding, Olympics, Opportunity, Social Media Sponsorship, Sponsors, Sponsorship