Where we share our thoughts, news and updates
Athletes, more so than most other celebrities and influencers, have a complicated relationship with online authenticity. Unlike reality stars, musicians or YouTubers, athletes’ professions do not naturally allow them to show off their personalities – meaning that fans’ desires to follow their favourite footballers on social media are borne out of support for their on-pitch […]
We’ve delved deeper into the four key components of delivering a high-quality social media sponsorship campaign.
TikTok is a valuable part of social media sponsorship in sport. We’ve built this new feature set which allows rights holders and athletes to promote their sponsors on TikTok.
As a general rule, the biggest athletes have a larger, more attentive social following than the clubs and sports federations they play for (everyone has their own Norman), and social media sponsorship is growing apace.
Delighted to announce a new partnership with the Canadian Lacrosse League who will be utilising the Sportskred technology to create, monetize, and manage a social media network made up of their athletes social media accounts.
Let’s say you’re a javelin thrower, a gymnast, or you ride a BMX bike. You train daily according to a punishing schedule, control your diet
You’re a consumer, and you are bombarded with advertising. You don’t even notice its omnipresence. Brands wanting your attention and trying to
-Audience insights of multiple social channels
-Campaign activation and management
-Real time valuation of social channels
-Post campaign analytics with tracking
At the end of the demo you will understand how to build, manage and get value from an ambassador/influence network
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