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NIL. A True Game Changer

For 115 years, the NCAA has regulated the athletic programs of colleges across the USA. Of course, programs within the NCAA have had to abide by the rules, and the rules have always extended beyond what happens on the field or court, and into the marketing office.  Historically, student-athletes have been unable to monetize their […]

  • 20/08/2021
  • college football, college sports, Name Image Likeness, NIL, Social Media, Social Media Sponsorship

Sportskred Groups

Introducing Sportskred Groups. At Sportskred, it’s always been our mission to make sponsorship of the social media of athletes and ambassadors more accountable, easier to manage, and optimizable.  One of the many tools that facilitate these aims in the Sportskred platform is groups.   With Sportskred Groups, teams, leagues and sponsors have much greater control in […]

  • 12/08/2021
  • rights holder, Social Media, Sponsors, Sportskred, Technology

Fan Engagement Through Social

As sport returns, teams should do everything in their power to keep the buzz, fan engagement and momentum going via social media.

  • 08/02/2021
  • Fan Engagement, Live Sport, Social Media, Sports, Sports Marketing

Sportskred adds TikTok

TikTok is a valuable part of social media sponsorship in sport. We’ve built this new feature set which allows rights holders and athletes to promote their sponsors on TikTok.

  • 20/11/2020
  • Athletes, Social Media, Social Media Sponsorship, Sponsorship, Technology, TikTok

Sportskred becomes technology partner to...

We are delighted to announce our first partnership in Asia – becoming the technology partner to United City Football Club (UCFC).

  • 21/10/2020
  • Football, Partnerships, Social Media, Sportskred, Technology

Social Media Sponsorship is the New Norm...

As a general rule, the biggest athletes have a larger, more attentive social following than the clubs and sports federations they play for (everyone has their own Norman), and social media sponsorship is growing apace.

  • 14/10/2020
  • Influencer Marketing, Influencers, Social Media, Social Media Sponsorship, Sponsors

It’s Not What You Say About Your Brand

You’re a consumer, and you are bombarded with advertising. You don’t even notice its omnipresence. Brands wanting your attention and trying to

  • 21/07/2020
  • Advertising, Athletes, Brands, Influencers, Social Media, Social Media Sponsorship