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3 Questions for Commercial Directors in ...

In 2020 for the first time ever, over 50% of global advertising spend was digital. The world is changing at a pace that makes the industrial revolution seem positively glacial. Hardly surprising. I’m one of the billions of people walking around holding a tiny computer in my hands that is 100,000 times more powerful than […]

  • 26/01/2021
  • Athletes, Commercial, Digital, Digital Spend, Influencers, Mobiles, Screen Time

Social Media Sponsorship is the New Norm...

As a general rule, the biggest athletes have a larger, more attentive social following than the clubs and sports federations they play for (everyone has their own Norman), and social media sponsorship is growing apace.

  • 14/10/2020
  • Influencer Marketing, Influencers, Social Media, Social Media Sponsorship, Sponsors

It’s Not What You Say About Your Brand

You’re a consumer, and you are bombarded with advertising. You don’t even notice its omnipresence. Brands wanting your attention and trying to

  • 21/07/2020
  • Advertising, Athletes, Brands, Influencers, Social Media, Social Media Sponsorship

Influential, Not Influencers

The rise of social media has created a new breed of social media stars. People who have crafted an online persona that appeals to their thousands

  • 21/07/2020
  • Athletes, Influencer Marketing, Influencers, Inspiration, Social Media Sponsorship