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Super Bowl season doesn’t just mean a fierce battle on the gridiron – it also signifies a peak in social media frenzy, with influencers playing a pivotal role in amplifying excitement and engagement. This year, several digital savants stood out, their content spreading faster than a quarterback’s snap count. Armed with viral hashtags and creative […]
In 2020 for the first time ever, over 50% of global advertising spend was digital. The world is changing at a pace that makes the industrial revolution seem positively glacial. Hardly surprising. I’m one of the billions of people walking around holding a tiny computer in my hands that is 100,000 times more powerful than […]
As a general rule, the biggest athletes have a larger, more attentive social following than the clubs and sports federations they play for (everyone has their own Norman), and social media sponsorship is growing apace.
You’re a consumer, and you are bombarded with advertising. You don’t even notice its omnipresence. Brands wanting your attention and trying to
The rise of social media has created a new breed of social media stars. People who have crafted an online persona that appeals to their thousands
-Audience insights of multiple social channels
-Campaign activation and management
-Real time valuation of social channels
-Post campaign analytics with tracking
At the end of the demo you will understand how to build, manage and get value from an ambassador/influence network
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