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Social Media Sponsorship is the New Norm...

As a general rule, the biggest athletes have a larger, more attentive social following than the clubs and sports federations they play for (everyone has their own Norman), and social media sponsorship is growing apace.

  • 14/10/2020
  • Influencer Marketing, Influencers, Social Media, Social Media Sponsorship, Sponsors

Influential, Not Influencers

The rise of social media has created a new breed of social media stars. People who have crafted an online persona that appeals to their thousands

  • 21/07/2020
  • Athletes, Influencer Marketing, Influencers, Inspiration, Social Media Sponsorship