Beyond influencers: it’s about communi...

Recently, the idea of a new breed of influencers has emerged, transcending the traditional boundaries of athlete endorsements and sponsorships. Referred to as community-driven sports influencers, these individuals have harnessed the power of social media to cultivate fan engagement and foster deeper connections within sports communities.  Unlike their counterparts who solely focus on individual achievements […]

  • 15/11/2023
  • Fan Engagement, Sports Marketing, Sportskred

Fan Engagement Through Social

As sport returns, teams should do everything in their power to keep the buzz, fan engagement and momentum going via social media.

  • 08/02/2021
  • Fan Engagement, Live Sport, Social Media, Sports, Sports Marketing