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Ads, Activism and You.

Athletes, more so than most other celebrities and influencers, have a complicated relationship with online authenticity. Unlike reality stars, musicians or YouTubers, athletes’ professions do not naturally allow them to show off their personalities – meaning that fans’ desires to follow their favourite footballers on social media are borne out of support for their on-pitch […]

  • 13/08/2021
  • activism, colin kaepernick, dream crazy, rashford, Social Media Sponsorship