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3 Questions for Commercial Directors in ...

In 2020 for the first time ever, over 50% of global advertising spend was digital. The world is changing at a pace that makes the industrial revolution seem positively glacial. Hardly surprising. I’m one of the billions of people walking around holding a tiny computer in my hands that is 100,000 times more powerful than […]

  • 26/01/2021
  • Athletes, Commercial, Digital, Digital Spend, Influencers, Mobiles, Screen Time

Sportskred adds TikTok

TikTok is a valuable part of social media sponsorship in sport. We’ve built this new feature set which allows rights holders and athletes to promote their sponsors on TikTok.

  • 20/11/2020
  • Athletes, Social Media, Social Media Sponsorship, Sponsorship, Technology, TikTok

Rule 40 ‘Relaxation’

Let’s say you’re a javelin thrower, a gymnast, or you ride a BMX bike. You train daily according to a punishing schedule, control your diet

  • 21/07/2020
  • Athletes, Funding, Olympics, Opportunity, Social Media Sponsorship, Sponsors, Sponsorship