Where we share our thoughts, news and updates
There was a time when asking this of a friend meant – “hey, on your way down to the post office, will you pop this in the letterbox please?” Nowadays, this has a whole new meaning, and a whole new level of obligation and complexity! What this means is that you are asking someone to […]
For years, Esports players and traditional athletes have been diametrically opposed in several ways. Traditional athletes have always been perceived as role models and idols: the epitome of discipline, commitment and talent. By contrast, Esports athletes have always suffered from the stereotypes that generally surround the gaming hobby. It makes sense: if casual gamers are […]
In 2020 for the first time ever, over 50% of global advertising spend was digital. The world is changing at a pace that makes the industrial revolution seem positively glacial. Hardly surprising. I’m one of the billions of people walking around holding a tiny computer in my hands that is 100,000 times more powerful than […]
TikTok is a valuable part of social media sponsorship in sport. We’ve built this new feature set which allows rights holders and athletes to promote their sponsors on TikTok.
As a general rule, the biggest athletes have a larger, more attentive social following than the clubs and sports federations they play for (everyone has their own Norman), and social media sponsorship is growing apace.
Let’s say you’re a javelin thrower, a gymnast, or you ride a BMX bike. You train daily according to a punishing schedule, control your diet
You’re a consumer, and you are bombarded with advertising. You don’t even notice its omnipresence. Brands wanting your attention and trying to
-Audience insights of multiple social channels
-Campaign activation and management
-Real time valuation of social channels
-Post campaign analytics with tracking
At the end of the demo you will understand how to build, manage and get value from an ambassador/influence network
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