As 2023 just ended, it’s time to start looking towards the future of sports social media marketing. With each passing year, new trends emerge, and it’s essential for sports organisations to stay ahead of the game to attract and retain fans. In this post, we’ll take a deep dive into which strategies you can adopt in sports social media marketing in 2024, highlighting some famous teams that are already leading the charge.
One of the most significant changes we’ll see in sports social media marketing is the use of augmented reality (AR). Teams like AC Milan are already using AR to engage fans. For instance, AC Milan has an AR Instagram filter allowing fans to post their picture with the Team’s players at the bottom of the picture. We can expect more of this kind of immersive experience in the future, where fans can interact with their favourite teams in new and exciting ways.
Another significant trend that will shape sports social media marketing in 2024 is personalised content. In the past, teams created generic content and shared it on social media. Now, sports organisations need to tailor their content to the interests and preferences of their fans. Manchester United‘s recent launch of a personalised app for fans is a good example. The app offers customised news, videos, and other content based on a fan’s preferences. Personalised content is an excellent way to keep fans engaged and increase fan loyalty.
Short-form video content has been popular for a few years now, but we can expect it to be even more prevalent in the future. Teams need to create quick and easy-to-digest videos that fans can watch on the go. Teams need to focus on posting short videos that are informative, entertaining, and shareable. Short-form video content is an excellent way to get more eyeballs on your brand and increase engagement rates.
Sports teams are nothing without their fans, and it’s crucial to create fan-centric social media strategies. Manchester United’s hashtag campaign #ILOVEUNITED is a great way to involve fans in the team’s social media activity. The campaign encourages fans to share their love for the team and engage with other fans. Fan-centric social media strategies are essential to establish a strong connection with fans and strengthen brand loyalty.
Influencer marketing is not a new trend, but it will continue to be an essential strategy for sports social media marketing in 2024. Teams can partner with influencers to increase brand awareness and attract new fans. AC Milan recently reposted a Youtube Shorts video with famous Italian influencer Chiara Ferragni greeting all the AC Milan fans. Influencer marketing can help teams reach new audiences and generate buzz around their brand.
To compete in the ever-changing world of sports social media marketing in 2024, organisations need to stay on top of current trends and adapt to the needs of their fans. Augmented reality experiences, personalised content, short-form video content, fan-centric strategies, and influencer marketing are just some of the trends that we can expect to see in the coming years.
If you’d also like to create a community of fans and provide personalised content to your fans through your own app, get in touch with us, or start a 14-day free trial. We’re sure Sportskred’s Solution will help you boost your fan engagement!