Fan Engagement Through Social

As sport returns, teams should do everything in their power to keep the buzz, fan engagement and momentum going via social media.

  • 08/02/2021
  • Fan Engagement, Live Sport, Social Media, Sports, Sports Marketing

In the Spotlight: Pioneering Diversity a...

From Racing To Founding Init Esports As Stefy’s career in motorsports prospered, she noticed a shift in the world around her in 2020. Inspired by her niece’s interest in watching people play video games, she saw an opportunity to merge her love for motorsports with the emerging world of esports.  Thus, Init Esports was born, […]

Discord Advertising: Community Reactions...

Discord, the go-to communication hub for gaming communities, hobbyist groups, and even businesses, recently rolled out a significant update that’s buzzed through its user base – the introduction of advertising on the platform. The announcement comes as a pivotal shift for a service that has traditionally been ad-free, relying on premium subscriptions for revenue. The […]

The Journey of José Asensio: Lessons in...

In the world of sports marketing, there are individuals who stand out not only for their successes but also for the lessons learned from their challenges and failures. One such remarkable professional is José Asensio, the CEO of Movistar Estudiantes, whose career in the sports industry spans over two decades. His journey is a testament […]

Top Gaming Influencers

Given the vast and dynamic landscape of gaming influencers and streamers, maintaining an up-to-date, comprehensive list of all the top gaming influencers would be challenging within the scope of this article. Instead, we’ll highlight a few notable figures across various platforms, illustrating the diversity and reach of gaming influencers and streamers worldwide. This serves as […]

Social Media at the 2024 Olympics: A New...

The upcoming 2024 Olympic Games in Paris are set to break new ground in the realm of athlete communication and fan engagement. For the first time in Olympic history, athletes will have the freedom to share their experiences directly with fans via social media platforms—marking a significant shift from previous games where stringent restrictions were […]

Exploring the Intersection of Motorsport...

In the fast-paced world of motors, gaming, and esports, Alpine has carved a unique path blending tradition with cutting-edge technology. In a recent interview with Guillaume from Alpine, we gained insights into their approach to marketing, partnerships, ambassador programs, and staying ahead in the realm of team racing. Alpine’s rich history and commitment to reinvention […]

Promotion Trends on Social and Streaming...

The gaming industry has seen a massive shift with the advent of social and streaming media platforms. These platforms have become prominent marketing vehicles, offering innovative ways to promote games and engage with audiences. Social Media Promotions Social media is a powerful tool for game promotions, with platforms like Facebook, X (previously Twitter), and Instagram […]

  • 11/03/2024
  • gaming marketing, Social Media, Social Media Sponsorship